--- title: "Ricardo C. Johnson | Revenue Growth & Commercial Strategy" description: "Commercial strategy, revenue growth and business systems for owner-managed businesses. Find missed revenue opportunities, improve sales conversion and build the systems to scale." url: https://www.ricardocjohnson.com updated: 2026-10-27 --- For ambitious service business owners # Grow your revenue. Build a business that can scale. Commercial strategy, revenue growth and business systems for owner-managed businesses that have hit a plateau. You have proved the business works and growth has stalled. I help you find the missed revenue, improve sales performance and build the systems that take you from five-figure months towards six. Scalability needs real systems behind it, not more effort from you. [Find Your Growth Opportunities](https://www.ricardocjohnson.com/diagnostic) [Explore Services](https://www.ricardocjohnson.com/services) The diagnostic takes about two minutes. Experience ## Commercial experience from both sides of the numbers. I have spent twenty years building and running businesses. I advise business owners every week on pricing, cash, sales and growth. That mix of financial understanding, commercial judgement and practical systems is what the work is built on. Common challenges ## Where is your business losing growth opportunities? - ### Plenty of enquiries, but inconsistent conversion [Revenue Growth Review](https://www.ricardocjohnson.com/commercial-review) - ### Quotations not followed up [CRM and automation](https://www.ricardocjohnson.com/sales-funnels-and-systems#crm) - ### Revenue has plateaued [Growth Partnership & Finance](https://www.ricardocjohnson.com/growth-partnership) - ### Limited sales reporting or forecasting [Growth Partnership & Finance](https://www.ricardocjohnson.com/growth-partnership) - ### Disconnected systems and a funnel that leaks [Sales Funnels & Business Systems](https://www.ricardocjohnson.com/sales-funnels-and-systems) - ### Too much commercial responsibility sitting with you [Growth Partnership & Finance](https://www.ricardocjohnson.com/growth-partnership) How I help ## Diagnose, strategise, implement, optimise. One commercial partner for the advice and the delivery, so recommendations turn into results. 1. ### Diagnose Understand the commercial position and identify missed opportunities. 2. ### Strategise Develop clear priorities around revenue, pricing, sales and profitability. 3. ### Implement Introduce sales funnels, CRM systems, automation, platforms, advertising or operational improvements. 4. ### Optimise Track results, review KPIs and keep the numbers in front of you. Strategy and leadership come from me personally. Funnels, systems and campaigns are delivered with specialist support where the work needs it, and I agree who does what before any work starts. The path to revenue ## Most growth is already in your enquiries. Before spending more on getting enquiries, look at what happens to the ones you already have. 1. 01Enquiry arrives 2. 02Conversation and site visit 3. 03Quotation sent 4. 04Follow-up 5. 05Job won 6. 06Repeat and referral The path from enquiry to revenue. Every stage is a place a business loses growth without noticing. One connected path ## Diagnose, partner, then keep the rhythm. Start with the review. Move into a three-month Growth Partnership to act on the plan. Then keep a monthly check on the numbers. Systems the plan needs are quoted when they are needed. 1. ### [Revenue Growth Review](https://www.ricardocjohnson.com/commercial-review) From £995 Diagnose where growth is stuck and agree a 90-day plan. 2. ### [Growth Partnership](https://www.ricardocjohnson.com/growth-partnership) From £1,500 a month A three-month programme to put the plan into action, with a monthly session and a clear scoreboard. 3. ### [Monthly Performance Review](https://www.ricardocjohnson.com/advisory) From £495 a month Keep going afterwards with a monthly check on numbers, targets and agreed actions. Alongside every step: sales funnels, CRM and systems that the plan calls for are scoped and quoted separately, so you only pay for what the plan needs. [See Sales Funnels & Business Systems](https://www.ricardocjohnson.com/sales-funnels-and-systems). Services ## The four services in detail. ### [Revenue Growth Review](https://www.ricardocjohnson.com/commercial-review) Enquiries arrive, but too few become paying customers and it is hard to see why. - Structured findings report - Prioritised revenue opportunities - A 90-day action plan Typical client: Established owner-managed businesses that want an independent commercial view. From £995 [Learn more](https://www.ricardocjohnson.com/commercial-review) ### [Growth Partnership](https://www.ricardocjohnson.com/growth-partnership) You have a plan from your review, but nobody to turn it into progress month by month. - A three-month programme from your 90-day plan - A 90-minute strategy session each month - Written actions and a KPI scoreboard Typical client: Owner-managed service businesses that have plateaued and want to move from five-figure to six-figure months. From £1,500 a month [Learn more](https://www.ricardocjohnson.com/growth-partnership) ### [Monthly Performance Review](https://www.ricardocjohnson.com/advisory) Nobody regularly checks your numbers, your targets and whether you did what you planned. - Monthly management report and KPI dashboard - A 60-minute review against your targets - Up to three agreed actions each month Typical client: Any owner-managed business that wants a regular check on its numbers, targets and agreed actions. From £495 a month [Learn more](https://www.ricardocjohnson.com/advisory) ### [Sales Funnels & Business Systems](https://www.ricardocjohnson.com/sales-funnels-and-systems) Enquiries are scattered across tools, quotes go cold and follow-up depends on memory. - Sales funnel design and build - CRM and automation - Lead generation and advertising, quoted alongside when you are ready Typical client: Service businesses that need real systems behind their growth. Tailored proposal [Learn more](https://www.ricardocjohnson.com/sales-funnels-and-systems) ## Not sure what's holding your business back? Complete a short Revenue Growth Diagnostic and see which areas of your business could benefit most from improvement. [Start Your Growth Diagnostic](https://www.ricardocjohnson.com/diagnostic) [Explore services](https://www.ricardocjohnson.com/services)