---
title: "Insights | Ricardo C. Johnson"
description: "Plain answers to the questions owner-managed business owners ask about pricing, margins, sales conversion and getting commercial support."
url: https://www.ricardocjohnson.com/insights
updated: 2026-10-27
---

Insights

# Straight answers to the questions owners ask.

Short, plain answers on pricing, margins, sales conversion and what to expect from commercial support.

-   [## How much does a Revenue Growth Review cost?
    
    A Revenue Growth Review costs from £995. There is no VAT. It is a fixed fee, paid by card when you send the discovery form, and larger businesses are quoted individually.](https://www.ricardocjohnson.com/insights/how-much-does-a-revenue-growth-review-cost)
-   [## Do I need a commercial adviser if I already have an accountant?
    
    An accountant keeps your records, prepares your accounts and tax returns and reports on what has already happened. A commercial adviser uses the same numbers to look forward, at pricing, margins, sales conversion and what to change first. You keep your accountant.](https://www.ricardocjohnson.com/insights/commercial-adviser-or-accountant)
-   [## What happens after a Revenue Growth Review?
    
    You keep your written report and 90-day plan and act on them yourself. If you want help carrying the plan out, there are two options: the Monthly Performance Review for a monthly check on numbers and actions, or the three-month Growth Partnership. There is no obligation to continue.](https://www.ricardocjohnson.com/insights/what-happens-after-a-revenue-growth-review)

## Find out where your money goes.

Start with a 30-minute call. Tell me about your business and I will tell you straight whether a Revenue Growth Review is worth it for you.

[Book a free 30-minute call](https://www.ricardocjohnson.com/book)

[See what's included](https://www.ricardocjohnson.com/commercial-review)