# Ricardo C. Johnson > Commercial strategy, revenue growth and business systems for UK owner-managed service businesses that have plateaued. Ricardo C. Johnson finds where revenue and profit are being missed (pricing, margins, lead conversion, quotations, repeat business), gives a 90-day plan with each opportunity valued in pounds, and works with owners monthly to act on it. Based in the UK. Working with business owners remotely, wherever they are. Ricardo is not a chartered accountant. He does not prepare statutory accounts or tax returns, arrange investment, introduce investors or buyers, or advise on transactions. Clients keep their existing accountant. Bookkeeping is not included. He does not guarantee revenue, leads or returns. Every engagement starts with a Revenue Growth Review. To start, book a call at https://www.ricardocjohnson.com/book (free 30-minute call), try the two-minute diagnostic at https://www.ricardocjohnson.com/diagnostic, or email info@ricardocjohnson.com. ## Services - [Revenue Growth Review](https://www.ricardocjohnson.com/commercial-review.md): fixed-fee commercial diagnostic, from £995, no VAT. Starts with a 15-minute discovery form at /review (what the business sells, to whom, at what price, and its main costs). Examines revenue trends, lead generation, sales conversion and quotations, pricing and profitability, forecasting, retention and KPIs. Delivers margin analysis, a pricing review, cost leaks and opportunities valued in pounds, the cost of doing nothing over 12 months, a 90-day action plan, a 60-minute walkthrough and a written report to keep. Walkthrough usually within 10 working days of the form. - [Growth Partnership](https://www.ricardocjohnson.com/growth-partnership.md): three-month fractional revenue leadership for plateaued service businesses, from £1,500 a month. Requires a Revenue Growth Review first. A 90-minute monthly strategy session, written actions, a KPI and pipeline scoreboard, a kept-current 90-day plan and defined support between sessions. Advisory only: no hands-on build work, advertising management or executive authority. More complex businesses are quoted individually. - [Monthly Performance Review](https://www.ricardocjohnson.com/advisory.md): monthly support after a review, from £495 a month. Monthly management report, KPI dashboard against the review's targets, a 12-month cash view and a 60-minute monthly performance review with up to three agreed actions. - [Sales Funnels & Business Systems](https://www.ricardocjohnson.com/sales-funnels-and-systems.md): funnels, landing pages, CRM set-up, follow-up automation, client portals and dashboards. Established software is used wherever it fits, custom builds only where nothing suitable exists. Every project is scoped and quoted individually after discovery; third-party software and advertising costs are paid by the client. - [Add-ons](https://www.ricardocjohnson.com/advisory#add-ons): for existing clients only, quoted before any work starts. Pricing update from £395, Scenario model from £350, Capital spending decision from £250, Financial model for raising finance from £950. ## Insights - [How much does a Revenue Growth Review cost?](https://www.ricardocjohnson.com/insights/how-much-does-a-revenue-growth-review-cost.md): A Revenue Growth Review costs from £995. There is no VAT. It is a fixed fee, paid by card when you send the discovery form, and larger businesses are quoted individually. - [Do I need a commercial adviser if I already have an accountant?](https://www.ricardocjohnson.com/insights/commercial-adviser-or-accountant.md): An accountant keeps your records, prepares your accounts and tax returns and reports on what has already happened. A commercial adviser uses the same numbers to look forward, at pricing, margins, sales conversion and what to change first. You keep your accountant. - [What happens after a Revenue Growth Review?](https://www.ricardocjohnson.com/insights/what-happens-after-a-revenue-growth-review.md): You keep your written report and 90-day plan and act on them yourself. If you want help carrying the plan out, there are two options: the Monthly Performance Review for a monthly check on numbers and actions, or the three-month Growth Partnership. There is no obligation to continue. ## Free resources - [Revenue Growth Diagnostic](https://www.ricardocjohnson.com/diagnostic): nine short questions, about two minutes, suggesting which area of sales, systems or revenue to improve first. A screening tool, not an audit or a forecast. - [Questions to ask your accountant before year end](https://www.ricardocjohnson.com/year-end-questions.md): a free two-page list. ## About and contact - [Services overview](https://www.ricardocjohnson.com/services.md): all services and prices in one place. - [Home](https://www.ricardocjohnson.com/index.md): overview, a client example and how the Commercial Review works. - [About Ricardo](https://www.ricardocjohnson.com/about.md): background, experience and credentials. - [Book a call](https://www.ricardocjohnson.com/book.md): short form, then a calendar to choose a time. - [Contact](https://www.ricardocjohnson.com/contact.md): email, LinkedIn and company details. ## Optional - [Terms](https://www.ricardocjohnson.com/terms.md) - [Privacy policy](https://www.ricardocjohnson.com/privacy.md) - [Cookie notice](https://www.ricardocjohnson.com/cookies.md)