---
title: "Sales Funnels & Business Systems | Ricardo C. Johnson"
description: "Sales funnels, CRM, automation and custom platforms for service businesses. The systems that let growth scale. Every project is scoped and quoted individually."
url: https://www.ricardocjohnson.com/sales-funnels-and-systems
updated: 2026-10-27
---

Sales Funnels & Business Systems

# Systems that keep every enquiry moving towards a sale.

Growth does not scale on memory and spreadsheets. I design the sales funnel, CRM and workflows that turn more of your enquiries into customers and give you a clear view of the pipeline.

[Discuss a Sales Funnel or Systems Project](https://www.ricardocjohnson.com/diagnostic?from=systems)

[Start the Growth Diagnostic](https://www.ricardocjohnson.com/diagnostic)

Tailored proposal

Every project is scoped in writing and quoted individually after discovery.

-   Sales funnel design and build
-   CRM and automation
-   Custom platforms

Sales funnels

## From first click to booked job.

Designed around the action you want a prospect to take, with tracking so you see what works. Quoted to a defined scope.

-   Sales funnel planning and design
-   Landing pages built to convert
-   Lead capture and online forms
-   Booking and appointment integrations
-   Conversion tracking and analytics
-   Follow-up sequences
-   Conversion improvements to an existing funnel

CRM and automation

## Never lose an enquiry or a quotation again.

Established software is used wherever it meets your needs. I do not build custom software unnecessarily. Tailored proposal.

-   CRM configuration and integration
-   Lead management
-   Automatic enquiry notifications
-   Sales follow-up workflows
-   Quotation tracking
-   Client onboarding
-   Appointment and booking automations
-   Reporting dashboards
-   Operational workflow improvements

Lead generation

## Power the funnel when you are ready.

Once the funnel and follow-up work, advertising and acquisition campaigns feed it. These are quoted alongside the funnel, not sold as a separate package. Advertising spend is paid by you to the platform. I do not guarantee lead volumes, revenue or return on spend.

-   Customer acquisition strategy
-   Paid search and social campaigns, agreed during discovery
-   Conversion tracking and lead capture
-   Campaign reporting and optimisation

Custom platforms

## When nothing off the shelf fits.

Individually scoped and quoted.

-   Client portals
-   Internal business dashboards
-   Booking and management platforms
-   Sales and operations systems
-   Custom workflow applications
-   CRM extensions
-   Bespoke reporting systems

How projects run

## Clear stages, clear responsibilities.

1.  ### Discovery
    
    We agree the problem, who uses the system and what success looks like.
    
2.  ### Specification
    
    A written scope and specification, so the price and the outcome are clear before work starts.
    
3.  ### Build and testing
    
    The work is built in stages and tested against the specification.
    
4.  ### Training and handover
    
    Your team is trained and you receive documentation and access to everything.
    
5.  ### After launch
    
    Hosting responsibility, maintenance and support are agreed in writing, along with any third-party costs.
    

Build work is delivered with specialist support where the project needs it. I agree who does what, and who is responsible for hosting and maintenance, before work starts.

## Questions

### Do you build custom software for everything?

No. I use established software wherever it meets your needs, and build custom only where nothing suitable exists. That keeps cost and risk down.

### How is a project priced?

Every project is quoted after discovery, against a written scope that sets the stages, integrations and features. You agree the price before work starts.

### Do you guarantee leads or a return on advertising?

No. I plan, track and report honestly, and I do not promise lead volumes, revenue or a return on advertising spend.

### What costs sit outside the project fee?

Third-party software subscriptions, hosting and advertising spend are paid by you. I list them in the proposal so there are no surprises.

### Who owns the finished work?

This is set out in the proposal. The aim is that you have access to and control of your own funnel, data and accounts.

## Need a funnel or system behind your growth?

Tell me what you need through the short diagnostic and I will suggest a sensible first step.

[Discuss a Sales Funnel or Systems Project](https://www.ricardocjohnson.com/diagnostic?from=systems)

[See all services](https://www.ricardocjohnson.com/services)